Topics Covered
- The Ongoing Evolution of Search
- More Searchable Content and Content Types
- Search Becoming More Personalized and User-Influenced
- Increasing Importance of Local, Mobile, and Voice Recognition Search
- Increased Market Saturation and Competition
- SEO As an Enduring Art Form
Download PPT : Unit 9 - An Evolving Art Form: The Future of SEO
Topics Covered
- Making Your Site Accessible to Search Engines
- The Opportunities in Vertical Search
- Optimizing for Local Search
- Optimizing for Image Search
- Optimizing for Product Search
- Optimizing for News
- Optimizing for Blog and Feed Search
- Optimizing for Mobile
- Optimizing for Video/Multimedia Search
Download PPT : Unit 7 - Optimizing for Vertical Search
Topics Covered
- Making Your Site Accessible to Search Engines
- Creating an Optimal Information Architecture
- Root Domains, Subdomains, and Microsites
- Optimization of Domain Names/URLs
- Keyword Targeting
- Content Optimization
- Duplicate Content Issues
- Controlling Content with Cookies and Session IDs
- Content Delivery and Search Spider Control
- Redirects
- Content Management System (CMS) Issues
- Optimizing Flash
- Best Practices for Multilanguage/Country Targeting
Download PPT : Unit 6 - Keyword Research
Topics Covered
- The Major Elements of PlanningThe Theory Behind Keyword Research
- Traditional Approaches: Domain Expertise
- Site Content Analysis
- Keyword Research Tools
- Determining Keyword Value/Potential ROI
- Leveraging the Long Tail of Keyword Demand
- Trending, Seasonality, and Seasonal Fluctuations in Keyword Demand
Download PPT : Unit 5 - Keyword Research
