SEO 650006 PPT | UNIT 1 - The Search Engines: Reflecting Consciousness and Connecting Commerce

Topics Covered 

1. The Mission of Search Engines
2. The Market Share of Search Engines
3. The Human Goals of Searching
4. Determining Searcher Intent: A Challenge for Both Marketers and Search Engines
   How People Search
5. How Search Engines Drive Commerce on the Web
6. Eye Tracking: How Users
   Scan Results Pages
7. Click Tracking: How Users Click on Results
8. Natural Versus Paid

Download PPT : Unit 1 The Search Engines