SEO 650006 PPT | UNIT 5 - Keyword Research

Topics Covered 

1. The Major Elements of PlanningThe Theory Behind Keyword Research
2. Traditional Approaches: Domain Expertise
3. Site Content Analysis
4. Keyword Research Tools
5. Determining Keyword Value/Potential ROI
6. Leveraging the Long Tail of Keyword Demand
7. Trending, Seasonality, and Seasonal Fluctuations in Keyword Demand

Download PPT : Unit 5 - Keyword Research

SEO 650006 PPT | UNIT 4 - First Stages of SEO

Topics Covered 

1. The Major Elements of Planning
2. Identifying the Site Development Process and Players
3. Defining Your Site’s Information Architecture
4. Auditing an Existing Site to Identify SEO Problems
5. Identifying Current Server Statistics Software and Gaining Access
6. Determining Top Competitors
7. Assessing Historical Progress
8. Benchmarking Current Indexing Status
9. Benchmarking Current Rankings
10. Benchmarking Current Traffic Sources and Volume
11. Leveraging Business Assets for SEO
12. Combining Business Assets and Historical Data to Conduct SEO/Website SWOT Analysis

Download PPT : Unit 4 - First Stages of SEO