SEO 650006 PPT | UNIT 7 - Optimizing for Vertical Search

Topics Covered 

1. Making Your Site Accessible to Search Engines
2. The Opportunities in Vertical Search
3. Optimizing for Local Search
4. Optimizing for Image Search
5. Optimizing for Product Search
6. Optimizing for News
7. Optimizing for Blog and Feed Search
8. Optimizing for Mobile
9. Optimizing for Video/Multimedia Search

Download PPT : Unit 7 - Optimizing for Vertical Search

SEO 650006 PPT | UNIT 6 - Developing an SEO-Friendly Website

Topics Covered 

1. Making Your Site Accessible to Search Engines
2. Creating an Optimal Information Architecture
3. Root Domains, Subdomains, and Microsites
4. Optimization of Domain Names/URLs
5. Keyword Targeting
6. Content Optimization
7. Duplicate Content Issues
8. Controlling Content with Cookies and Session IDs
9. Content Delivery and Search Spider Control
10. Redirects
11. Content Management System (CMS) Issues
12. Optimizing Flash
13. Best Practices for Multilanguage/Country Targeting

Download PPT : Unit 6 - Keyword Research