SEO 650006 PPT | UNIT 9 - An Evolving Art Form: The Future of SEO

Topics Covered 

1. The Ongoing Evolution of Search
2. More Searchable Content and Content Types
3. Search Becoming More Personalized and User-Influenced
4. Increasing Importance of Local, Mobile, and Voice Recognition Search
5. Increased Market Saturation and Competition
6. SEO As an Enduring Art Form

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SEO 650006 PPT | UNIT 8 - Tracking Results and Measuring Success

Topics Covered 

1. Why Measuring Success Is Essential to the SEO Process
2. Measuring Search Traffic
3. Tying SEO to Conversion and ROI
4. Competitive and Diagnostic Search Metrics
5. Key Performance Indicators for Long Tail SEO

Download PPT : Unit 8 - Tracking Results and Measuring Success