SEO 650006 PPT | UNIT 7 - Optimizing for Vertical Search

Topics Covered 

1. Making Your Site Accessible to Search Engines
2. The Opportunities in Vertical Search
3. Optimizing for Local Search
4. Optimizing for Image Search
5. Optimizing for Product Search
6. Optimizing for News
7. Optimizing for Blog and Feed Search
8. Optimizing for Mobile
9. Optimizing for Video/Multimedia Search

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SEO 650006 PPT | UNIT 6 - Developing an SEO-Friendly Website

Topics Covered 

1. Making Your Site Accessible to Search Engines
2. Creating an Optimal Information Architecture
3. Root Domains, Subdomains, and Microsites
4. Optimization of Domain Names/URLs
5. Keyword Targeting
6. Content Optimization
7. Duplicate Content Issues
8. Controlling Content with Cookies and Session IDs
9. Content Delivery and Search Spider Control
10. Redirects
11. Content Management System (CMS) Issues
12. Optimizing Flash
13. Best Practices for Multilanguage/Country Targeting

Download PPT : Unit 6 - Keyword Research

SEO 650006 PPT | UNIT 5 - Keyword Research

Topics Covered 

1. The Major Elements of PlanningThe Theory Behind Keyword Research
2. Traditional Approaches: Domain Expertise
3. Site Content Analysis
4. Keyword Research Tools
5. Determining Keyword Value/Potential ROI
6. Leveraging the Long Tail of Keyword Demand
7. Trending, Seasonality, and Seasonal Fluctuations in Keyword Demand

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SEO 650006 PPT | UNIT 4 - First Stages of SEO

Topics Covered 

1. The Major Elements of Planning
2. Identifying the Site Development Process and Players
3. Defining Your Site’s Information Architecture
4. Auditing an Existing Site to Identify SEO Problems
5. Identifying Current Server Statistics Software and Gaining Access
6. Determining Top Competitors
7. Assessing Historical Progress
8. Benchmarking Current Indexing Status
9. Benchmarking Current Rankings
10. Benchmarking Current Traffic Sources and Volume
11. Leveraging Business Assets for SEO
12. Combining Business Assets and Historical Data to Conduct SEO/Website SWOT Analysis

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SEO 650006 PPT | UNIT 3 - Determining Your SEO Objectives and Defining Your Sites Audience

Topics Covered 

1. Setting SEO Goals and Objectives
2. Developing an SEO Plan Prior to Site Development
3. Understanding Your Audience and Finding Your Niche
4. SEO for Raw Traffic
5. SEO for E-Commerce Sales
6. SEO for Mindshare/Branding
7. SEO for Lead Generation and Direct Marketing
8. SEO for Reputation Management
9. SEO for Ideological Influence

Download PPT : Unit 3 - Determining Your SEO Objectives and Defining Your Site’s Audience